Sarah Jane Conklin
Brand Identity Creation
This project involved the creation of a custom logo and brand identity for artist Sarah Jane Conklin. The goal was to develop a visual identity that reflects the warmth, symbolism, and nature-inspired themes present in her artwork, while providing a cohesive and flexible brand system she can use across her website, marketing materials, and future collections.
Project Overview
Client: Sarah Jane Conklin
Industry: Fine Art, Illustrator, Author
Services: Logo design, brand guidelines, brand identity development
Sarah Jane Conklin is a Canadian artist whose work blends realism with a whimsical, heartfelt sensibility. Her paintings often feature birds, nests, and natural scenes, symbolizing themes of family, compassion, and connection. Her brand needed to reflect not only the beauty of her artwork, but also the emotional depth and intention behind it.
The goal of this project was to create a logo and brand identity that felt gentle, grounded, and timeless — something that could grow with her artistic practice while remaining instantly recognizable.
Brand Strategy & Creative Direction
Before designing the logo, I focused on understanding Sarah Jane’s values, audience, and artistic voice.
Her work carries a sense of warmth and quiet meaning, so the brand identity needed to feel approachable rather than corporate, and refined without being overly polished. Nature, care, and storytelling were central themes throughout the creative direction.
The resulting identity was designed to complement her artwork — never competing with it — while creating a cohesive visual foundation for her website, marketing, and future collections.
Logo Design Concept
The logo was created to feel organic and intentional, drawing inspiration from the natural motifs that appear throughout Sarah Jane’s paintings. A nest with three eggs and subtle illustrative elements echo the themes of home, nurturing, and connection found in her work.
Typography was selected to feel organic and hand-drawn, ensuring the logo would match Sarah Jane’s aesthetic and be versatile across digital and print applications. The overall design reflects the heart of her tagline: Kindness starts in your own backyard.
Why This Brand Identity Works
Artist-first branding that supports, rather than competes with, the artwork
Emotionally aligned design rooted in nature, compassion, and storytelling
Timeless logo design suitable for long-term use and growth
Cohesive brand system adaptable across platforms and formats
This project is a strong example of how thoughtful brand identity design can help artists present their work with clarity, confidence, and heart.
Branding for Artists & Creatives
I work with artists, makers, and creatives who want branding that feels authentic, intentional, and aligned with their values. Whether you’re launching your first collection or refining an established practice, I help translate your work into a cohesive visual identity that connects with the right audience.